Blind Pig wanted to create an experiential event and proposition themselves as ‘cider of the night’. The event included a sample bar, DJ station and a shipping container den where consumers could create a GIF and sample each flavour. By setting the event in such a small environment, we were able to create an immersive experience in the middle of the day that enabled consumers to sample Blind Pig in it’s natural habitat: the night.
Following on from the success of the Den, we took the look and feel and applied it to our sampling in store to recreate the excitement and buzz of the experiential event.
Stand up for: unorthodox flavours of cider.
Stand out by: challenging pre-conceptions of the category.