In a category which is perceived as expensive, we developed the ‘World of More’ proposition and new brand identity for Cineworld to support the Feel More promise. Creating distinctive comms, it’s about more mmmmmmms and more ahhhhhhs. More tummy-tingles and together-times, which you just can’t get at home or in any other cinema chain.
Stand up for: the cinematic experience in an age of small screen content.
Stand out by: opening consumers eyes to a world of more.