Desperados wanted to own the pre-party occasion – the time in the evening when the excitement is dialled up a tone. To do this, we created a global toolkit, which could be implemented across various different markets. This toolkit included:
UK Limited Edition Packaging
We created four party-starter characters and photographed them to create limited edition packaging in the UK. From the stylist to the hype master, we designed characters in the style of the consumers we wanted to talk to directly-influencers.
Poland Facebook Messenger Takeover
What happens when you add Desperados to the pre-party mix? A one of a kind start to the night. Using Messenger, we joined in on some of the pre-party conversations taking place all over Warsaw to let users know about the chance to win the perfect house party including a DJ and Desperados.