Nestlé Professional developed a partnership with Marston’s pubs over the festive season and wanted an idea that would engage their audience over this period.
We knew that people love sharing a box of Quality Street at Christmas. The big question though was; what do you do with your wrappers after you’ve eaten all the chocolate? More often than not they go back into the box but why not do something creative with them? Festive origami for instance. This led us to a series of social posts giving consumers inspiration for their leftover wrappers.
Stand up for: crafty creativity.
Stand out by: showing off the wrappings instead of what’s inside them.