We developed and activated a partnership with Cartoon Network which was designed to encourage kids’ creativity and reward them by airing their ideas on Cartoon Network ad breaks. We turned every Yollie in the pack into a CN character and turned the box into a film set, using technology for good, every kid could become a story teller and director by creating their own ad. The content was uploaded to a CN webpage and the best were aired on national television.
Stand up for: encouraging unique creativity.
Stand out by: letting kids take charge of our ad spots.