ALPEN – BACK TO OUR ROOTS

GETTING ALPEN BACK INTO THE KITCHEN

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Alpen is the original muesli, but today it sits in a crowd of hundreds. We needed shoppers to fall in love with the brand again.

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WE WENT BACK TO OUR ALPINE ROOTS

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To become unmissable on shelf, we created a limited-edition storage tin, inspired by 1960s swiss poster design. Each tin was free with purchase and exclusive to Asda.

 

They added real value to the shopper while giving Asda a point of difference . Most importantly, it got the brand out of the kitchen cupboard and onto the worktop.