CLIENT / WEETABIX
ALPEN – BACK TO OUR ROOTS
GETTING ALPEN BACK INTO THE KITCHEN
Alpen is the original muesli, but today it sits in a crowd of hundreds. We needed shoppers to fall in love with the brand again.
WE WENT BACK TO OUR ALPINE ROOTS
To become unmissable on shelf, we created a limited-edition storage tin, inspired by 1960s swiss poster design. Each tin was free with purchase and exclusive to Asda.
They added real value to the shopper while giving Asda a point of difference . Most importantly, it got the brand out of the kitchen cupboard and onto the worktop.