CLIENT / AMERICAN EXPRESS
AMEX SHOP SMALL
HOW AMERICAN EXPRESS CAN SUPPORT SMALL BUSINESSES
How American Express can support small businesses. Small Merchants believed American Express offered little value to their business. Amex needed to show these small merchants the love, big time.
WE THOUGHT BIG AND CREATED SHOP SMALL
A special weekend where customers can support smaller merchants by shopping small. To drive footfall we rewarded American Express cardholders with a £5 credit for spending £10 or over, in any participating business. Targeted DM and emails were created, along with a suite of assets. Merchant engagement in American Express shot up. There was 5X more traffic to the website, with page views up by 50%. Registrations for following year’s Shop Small campaign went up by 280%.