ARGOS IN-STORE REFRESH

HOW WE MADE THE IN-STORE EXPERIENCE OUT-OF-THIS-WORLD 

 

With 40% of Argos store visitors leaving without buying, we saw an opportunity to make stores easier to shop and simpler to navigate.

 

WE PUT ON ARGOS UNIFORMS AND WENT UNDERCOVER

 

We carried out a full retail audit to gain insight into how we could turn browsing into buying. Out of this, we developed in-store communications designed to simplify store journeys, including navigation signage and ‘ask for help’ initiatives.

 

And it worked - Argos’ in-store NPS score increased by 2% YOY and it’s being rolled out across new store openings.