CLIENT / WEETABIX
AWWAB X DELIVEROO RECIPE BOOK LAUNCH
HOW WE MADE WEETABIX A MUST-TRY BREAKFAST DURING LOCKDOWN
To champion the versatility of Weetabix, we created a new recipe book, filled with ideas from Weetabix fans on how to change up your breakfast .
To launch the book we wanted to give everyone a taste of the recipes, but with restrictions in place, it was harder for our audience to get out, so we took the Weetabix experience directly to them.
WE TEAMED UP WITH DELIVEROO TO BRING SAMPLING TO YOUR DOORSTEP
Over a weekend, we opened the Weetabix Kitchen and offered new ways to get creative at breakfast, without having to leave home.
Customers could order from five selected recipes on Deliveroo, which arrived in a branded box with everything you needed to make it – including the recipe book. And it was all just 1p – a breakfast bargain!
This bold stunt create a positive brand image for Weetabix and all the Weetabix Kitchen breakfasts sold out within two hours of opening across both days.