CLIENT / NESTLÉ
NESCAFÉ AZERA BY DESIGN GALLERY
HOW WE MADE PACKAGING BIGGER THAN THE PACKS
This year we wanted to celebrate the talent behind the NESCAFÉ Azera by Design tins, by bringing to life the students’ designs in a Shoreditch gallery.
WE TURNED THE 2D DESIGNS INTO 3D IMMERSIVE INSTALLATIONS
From an illuminated sound-sensitive geo-sculpture to a room full of thousands of hand-folded geometric shapes and another encased with100 umbrellas. Gallery-goers could also enjoy a free NESCAFÉ Azera Espresso Martini as they interacted with the work.
The experience was a success amongst the press, public and influencers alike, with hundreds of instagrammable moments captured (that lived on after the event was over.)