BP ENERGY WITHIN

HOW WE CONNECTED BP'S SPONSORSHIP TO EMOTIONAL STORIES OF TRIUMPH

 

BP became a global partner of the International Paralympic Committee (IPC) and wanted to promote the partnership to enhance their brand and reputation.

​

WE MIXED ATHLETE'S STORIES AND POWERFUL IMAGES WITH COMPLEX CGI

 

Using BP's Energy Within platform, we focused on making human connections between the athletes and our audience. Each had an emotionally engaging story to tell – a story of triumph over adversity.

 

Within the first month, the film had over 17 million views, with a further 12 films totaling 200 million views.