CLIENT / CALEDONIAN SLEEPER
WAKE UP TO A BETTER
BRINGING THE CALEDONIAN SLEEPER EXPERIENCE TO A NEW AUDIENCE
The Caledonian Sleeper, is the overnight train service, operating between London and Scotland, allowing guests arrive at the heart of their destination refreshed and ready to go for the day a head.
With some ambitious booking targets to meet, we needed to ensure we produced a campaign with broad appeal and that showcased the benefits of the sleeper trail without creating unrealistic expeditions.
WAKE UP TO A UNIQUE WAY TO TRAVEL
Our new brand positioning translated into an extensive social media campaign across Twitter, Facebook and Instagram platforms. A programmatic campaign also ran in tandem with the social campaign, geo-targeting train stations and airports. A TV campaign will follow later in the year with a 60” TVC.