CLIENT / CARAVAN CLUB
GETAWAY YOUR WAY
HOW WE HELPED CARAVAN CLUB KEEP PEOPLE IN THE CLUB
Caravan Club needed a new contact strategy for their 350,000-membership base that would automate bespoke comms at every stage of the membership journey, reducing churn and driving up annual renewals.
WE CREATED THE PERFECT CONTACT STRATEGY
A programme that manages the whole end to end process from database build, management and selections all the way through to the design, build and email deployment and analysis .
We focussed on engaging customers and growing advocacy, driving renewals and re-engaging lapsed customers through both highly personalised email and Direct Mail.