CLIENT / CHESSINGTON WORLD OF ADVENTURES
HOW WE HELPED LAUNCH A NEW DROP RIDE AT CHESSINGTON WORLD OF ADVENTURES
Croc Drop represented a significant investment for the resort and their first new news since 2013. With some uncertainty in the market following Covid, we needed to communicate the thrill and escapism of Croc Drop to a core audience of adventurous 7 – 12 year olds and make a visit to Chessington unmissable in 2021.
WE CHALLENGED VISITORS TO BRAVE THE DROP
Working with the Chessington team to understand the ride’s unique theme and storytelling, we developed a TVC that challenges our audience to uncover the temple of Sobek and ride Croc Drop to release the curse, providing a much needed dose of escapism and thrill after a tough year of restrictions.