CLIENT / CINEWORLD
WORLD OF UNLIMITED POSSIBILITES
CINEWORLD UNLIMITED POSSIBILTIES
Cineworld’s Unlimited membership, allows cinema goers to watch as many films as they like, as many times as they like for a monthly fixed cost. The Unlimited card offering does not stop there though, it also comes with a free “taste card”, 10% off snacks and drinks as well as previews to up and coming movies.
We needed to produce a campaign that communicated the proposition and all its benefits in an engaging, fun and emotive way and to ultimately acquire new Unlimited members.
Our campaign ‘Feel Unlimited’ focuses on entering a world of Unlimited Possibilities when you buy an Unlimited card. We created a series of 3 idents that dramatize all the amazing benefits of the Unlimited card in a epic and cinematic way – including a sky high pick ‘n’ mix tower and full body dive into a giant tub of popcorn!
To create the campaign, we enlisted director, Warren Fu, an acclaimed music director known for his work with the likes of Daft Punk, The Weekend, The Strokes and Dua Lipa.
The campaign will run throughout 2022 in-cinema, online and social channels.