CLIENT / CO–OP
HOW WE PUT THE FUN INTO FUNERALS
The funeralcare market is pretty morose, so we created something light-hearted to show our 55+ audience that planning your funeral doesn’t have to be depressing.
WE TURNED OFF THE TEARS AND TURNED UP THE HUMOUR
We celebrated the bad things people leave behind to their loved ones, like porcelain cats or steam engines, rather than something they'll appreciate - like funeral bills with no surprises.
Our light-hearted executions stood out from our competitor’s bleaker ads and Co-op's market share went from19% to 26% in six months. Plus, we won gold at the DMAs.