CLIENT / CO–OP
CO-OP GOOD DRIVERS
USING SOCIAL TO CELEBRATE GOOD DRIVERS ACROSS THE UK
People have more exciting things to think about than car insurance. So how could we stand out from the crowd on social and get people to consider Co-op?
WE TURNED UP CO-OP'S ETHICAL GOODNESS
We created a social campaign celebrating the good things people do with their cars to help others, whilst also showcasing Co-op's unique carbon offsetting offer.
For every good driver nominated, we offset 5% of their carbon emissions. And with over 2,500 nominations, we turned the UK’s road network green four times over, offsetting a million miles of carbon.