CLIENT / CO–OP
CO-OP TRAVEL INSURANCE
HOW WE LAUNCHED CO-OP TRAVEL INSURANCE ON SOCIAL
We knew we needed to do it with a bang – and luckily Co-op’s policies come with a generous feature – they pay your medical bills there and then.
WE GOT BEN FOGLE TO PICK UP THE BILL
To highlight our benefit, we had Ben step in and do something unexpected for holiday-makers. Just as they went to pay for something, he’d do it instead - from taxi fares and coffee to parking meters and lounge access. With 32 films and over a million views on social, we put Co-op on the radar for future holiday-makers.