CO-OP TRAVEL INSURANCE

HOW WE LAUNCHED CO-OP TRAVEL INSURANCE ON SOCIAL 

 

We knew we needed to do it with a bang – and luckily Co-op’s policies come with a generous feature – they pay your medical bills there and then.

​

WE GOT BEN FOGLE TO PICK UP THE BILL

 

To highlight our benefit, we had Ben step in and do something unexpected for holiday-makers. Just as they went to pay for something, he’d do it instead - from taxi fares and coffee to parking meters and lounge access. With 32 films and over a million views on social, we put Co-op on the radar for future holiday-makers.