CLIENT / HEINEKEN
HOW WE DELIVERED A UK FESTIVAL FIRST FOR DESPERADOS
Desperados is a PARTY brand, and we were challenged with driving trial whilst also increasing ‘brand for me’ scores, and enhancing festival goers party experience.
WE GAVE FESTIVAL GOERS A COLOURFUL WAY TO SAMPLE DESPERADOS
At 4 UK festivals, we created a branded experience called Desperados PAINTWORKS where festival goers could dip their arms in UV paint creating their own unique body marbling pattern which came to life under the UV lights. Colour was combined with a Desperados curated DJ line up to keep the party vibe alive.
Desperados Paintworks won SILVER at 2020 IPM AWARDS – Experiential Activation at a Non-Public Space, Event or Festival