CLIENT / HEINEKEN
TURNING DESPERADOS INTO NIGHTIME PARTY BEER
At 5.9% ABV and tequila flavored, Desperados is the perfect drink for charging the moment when the party is peaking...
...but most people think it’s just a beer for sunny afternoons.
WE IGNITED THE PARTY AFTER SUNDOWN
To encourage trial in nightclubs and bars, we gave party-goers a taste of Desperados, they were invited into our branded gif booth to create share worthy boomerang videos that put Desperados at the heart of the night. And, at every venue, one lucky raver won festival tickets to keep the party going even longer.