CLIENT / NATWEST

NATWEST EV8 SWITCH APP

ENCOURAGING MORE DRIVERS TO MAKE THE SWITCH TO ELECTRIC VEHICLES.

 

As part of NatWest’s climate change agenda, the bank aims to become net carbon neutral and wants to do what it can to increase the use of zero emission vehicles across the UK.

 

That’s why it’s supporting the new EV8 Switch app, a smart and effortless way to find an electric vehicle to suit you. By using just 14 days’ worth of real-world driving data, it provides personalised insights and helps you understand how switching to an electric vehicle could fit into your lifestyle.

 

NATWEST EV8. DOWNLOAD, DRIVE, DECIDE.

 

We developed a NatWest creative campaign to help launch the app to business and retail customers, which included a well-received ‘How to’ film. So far it’s smashing the bank’s targets, with an excellent 4.6% engagement rate – the highest seen across a launch this year.