CLIENT / BROWN FORMAN

JACK DANIEL’S FLAVOURS

THE CHALLENGE

Show trade customers that Jack Daniel’s, while iconic as Old Number 7, the brand has evolved and kept up with the changing consumer tastes and times and has a number of new flavours – Apple, Honey and Fire to attract a wider audience…and continue to drive sales with customers.

 

HOW WE MADE IT AMAZING

The Jack Daniel’s name does the talking, so we had to get liquid to lips and get people trying the new flavours themselves to ensure that we established that this is the same great quality from Jack, with a great taste for everyone.

 

We did this by giving away full size perfect serves BUT within a Jack environment – bringing the light fruity world to life in a great bar and seating area to encourage people to immerse themselves in this different, lighter side to Jack.