CLIENT / ST. PANCRAS
CHRISTMAS TREE 2021
HELPING HS1 MAKE CHRISTMAS MEMORABLE
HS1 wanted to approach Christmas in a different way at St. Pancras station.
Rather than a traditional Christmas tree, they wanted to create something that was different and would become a talking point in the station.
WE CREATED A CHRISTMAS TREE WITH A DIFFERENCE
To showcase the partnership with ZSL London Zoo, we came up with the concept for a giant pop-up book style Christmas design. Created in just 5 weeks from concept to install, the tree not only had great stand out in the station but also featured a ‘Twelve days of Christmas’ song that featured on the pages of the book, and starred the animals from the Zoo.
The installation was also interactive, featuring animal sounds from within the book that played out in tandem with the lights on the tree itself.
In and around St. Pancras animals featured in the book were positioned to draw people's attention to the Christmas tree installation, encouraging discovery as shoppers and commuters made their way through the station.