CLIENT / HEINEKEN
TURNING DESPERADOS INTO NIGHTIME PARTY BEER
TURNING DESPERADOS INTO NIGHTIME PARTY BEER
At 5.9% ABV and tequila flavored, Desperados is the perfect drink for charging the moment when the party is peaking...
...but most people think it’s just a beer for sunny afternoons.
WE IGNITED THE PARTY AFTER SUNDOWN
To encourage trial in nightclubs and bars, we gave party-goers a taste of Desperados, they were invited into our branded gif booth to create share worthy boomerang videos that put Desperados at the heart of the night. And, at every venue, one lucky raver won festival tickets to keep the party going even longer.
{"items":["bd5229f8-5d86-4a59-965d-391040510660","e162bca4-5538-41d1-9fb7-9762f1835aaa","cfc0fac0-1b05-4ed7-9cbb-e80ef1f30cfc","f04da3ae-7018-48d7-a327-7ff28c52c4b8","2a4a039c-76ab-4e99-9e08-8ad13eef8694","f56b99e7-5102-4a10-b1c0-3b45e0985cfb","625c28c1-793e-4a1c-a60d-0c7f47c41a55"],"styles":{"groupSize":3,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":900,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1,2h,2v,3t,3b,3l,3r","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"0|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"expand","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":0,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_14","value":"rgba(171,171,171,0.4)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"futura-lt-w01-light","preset":"Heading-S","editorKey":"font_6","size":13,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 13px/1.4em futura-lt-w01-light,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"wfont_a8bc9e_80f8e7d923b84d55a8ae16195a3083df,wf_80f8e7d923b84d55a8ae16195,orig_gillsanslight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.4em wfont_a8bc9e_80f8e7d923b84d55a8ae16195a3083df,wf_80f8e7d923b84d55a8ae16195,orig_gillsanslight;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":0,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":870,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":870,"scrollBase":0}}