CLIENT / HURTIGRUTEN
CAPTURING THE IMAGINATION OF A NEW AUDIENCE
Holiday cruises are haunted by preconception. They are perceived as floating hotels for the older market. Plagued by bingo halls and light entertainment. But Hurtigruten is no ordinary cruise.
SEE THE WORLD DIFFERENTLY
Hurtigruten Expeditions are more than just a cruise. They are experiences taking you further than you thought, scientific research trips that help give back to the planet and journeys that get you closer than ever before.
We created a new brand positioning challenging a new audience to SEE THE WORLD DIFFERENTLY on a Hurtigruten Expedition. We brought this to life across TV, press and digital channels.