CLIENT / HURTIGRUTEN
HURTIGRUTEN THE GALAPAGOS ISLANDS
HOW WE CAPTURED THE IMAGINATION OF A NEW AUDIENCE FOR HURTIGRUTEN.
With travel so restricted during COVID and lockdown, people have developed a desire for travel and exploration like never before.
Our challenge was to drive appeal with an audience of people who wouldn’t usually consider cruisers, as well as within the core audience of more experienced cruisers.
HURTIGRUTEN. FOLLOW YOUR CURIOSITY
There is always so much to explore, discover and experience on a Hurtigruten Expedition – so we encouraged our audience to Follow Their Curiosity and channel their inner-explorer by giving them a peek at what Antarctica has in store.
We created a 30” TV spot that was supported by press and digital that showed what really makes a Hurtigruten Expedition different.