CLIENT / MERLIN ENTERTAINMENT
LONDON EYE - TAKE FLIGHT
HOW WE TURNED THE LONDON EYE FROM A MUST SEE TO A MUST DO ATTRACTION
There’s nothing else quite like the London Eye. it’s never ending, always moving, circling over the heart of London. It offers a bigger, fuller experience than it’s competitors and really is a lot more than just part of the iconic London skyline.
We wanted our audience to experience the iconic city in a unique way by stepping into a capsule to take an iconic flight/voyage through the heart of London and experience it’s many eye-opening views.
WE ASKED TOURISTS TO TAKE A FLIGHT THROUGH LONDON
We developed a campaign that brought the iconic nature of the Eye to life through OOH print, animated digital OOH, online and social assets. The creative also included bespoke Valentine’s day variants that encouraged visitors to take a romantic flight on the London Eye before the fast approaching half term family rush.