CLIENT / HEINEKEN
NO & LOW
HOW WE GOT THE NATION TO DISCOVER THE BENEFITS OF HEINEKEN’S NO & LOW ALCOHOL RANGE
Healthy living and increased moderation of alcohol intake is on the rise we needed to cut through the confusion of the No & Low alcohol category.
WE EDUCATED SHOPPERS ABOUT THE GREAT TASTE AND BEST TIMES TO ENJOY THE HEINEKEN NO & LOW RANGE
By educating consumers about taste, occasion and the health benefits we developed a disruptive campaign for the Heineken No & Low alcohol range that drove awareness and trial.
We even got influencers on board to drive awareness and trial in January, a time of year when everyone’s looking for something that tastes nice in Dry January!