CLIENT / NATWEST
HOW WE HELPED NATWEST’S CUSTOMERS STAY SAFE IN AN EVER-CHANGING WORLD.
NatWest’s purpose is centred around championing potential and helping businesses thrive. One way they do this is by offering free compliance tools under the banner of NatWest Mentor.
Our challenge was to find a unifying and compelling way of describing what Mentor stood for and why businesses would want to use it.
NATWEST MENTOR. ALL YOUR SUPPORT IN ONE PLACE.
Businesses think Mentor is too good to be true. So, we developed a new proposition to explain what the service was and how it could help customers keep pace with the rapidly evolving compliance landscape.
We created a suite of campaign visuals and an asset bank that included a website landing page, factsheets, digital e-prompts and social films in the bank’s new tone of voice and visual identity. The project will be going live in the first quarter of this year.