NATWEST BOOST CAMPAIGN

HOW WE GAVE SMALL AND MEDIUM ENTERPRISES A BOOST 

 

NatWest were perceived as a big, slow-moving bank but they had a secret weapon: a nimble army of BGEs - Business Growth Enablers.

 

WE DEVELOPED THE ‘BOOST YOUR BUSINESS’ PROPOSITION

 

We rolled out an SME marketing campaign highlighting the great work BGEs do - including event collateral plus national and regional engagement comms. Then we kickstarted social conversations and launched a Boost Bus that travelled the country.

 

Our collateral helped facilitate over 6,500 events, helping NatWest and Royal Bank of Scotland speak to over 40,000
small business owners.