CLIENT / NATWEST
NATWEST BOOST CAMPAIGN
HOW WE GAVE SMALL AND MEDIUM ENTERPRISES A BOOST
NatWest were perceived as a big, slow-moving bank but they had a secret weapon: a nimble army of BGEs - Business Growth Enablers.
WE DEVELOPED THE ‘BOOST YOUR BUSINESS’ PROPOSITION
We rolled out an SME marketing campaign highlighting the great work BGEs do - including event collateral plus national and regional engagement comms. Then we kickstarted social conversations and launched a Boost Bus that travelled the country.
Our collateral helped facilitate over 6,500 events, helping NatWest and Royal Bank of Scotland speak to over 40,000 small business owners.