CLIENT / NESTLE
STIR THINGS UP
HOW WE HELPED ACTIVATE NESCAFÉ AZERA’S NEW BRANDING
After 7 years, NESCAFÉ Azera needed a brand make over to ensure the brand stood out from the crowd and continued to be relevant to its consumers. Under the brand proposition ‘Stir Curiosity’ we were challenged to show consumers the quality and craft of a cup of Azera, while promoting the brand and packaging.
WE ASKED SHOPPERS TO ‘STIR THEIR CURIOSITY’
We dramatised the making of a great tasting cup of Azera, and blended this into lifestyle shots of where you may be making your coffee – at home, at work or in a retail coffee machine. The visuals conveyed the craft and passion of a great cup of coffee – direct from the tin, the packet or the machine.