CLIENT / NOKIA
NOKIA FOR THE ORIGINALS
RELAUNCHING THE WORLD’S FAVORITE PHONE
We gave the iconic Nokia 3310 a new lease of life with a relaunch in 2018. The same useful, well-made phone with a battery that’ll keep going for a month, reimagined and refined for today. But who would want this upgraded piece of nostalgia?
WE SAID HELLO TO ORIGINAL THINKERS
Teaming up with design and illustration agency, ILOVEDUST, we created a distinctive campaign across OOH, digital and retail. We revealed the Nokia 3310 is For the Originals.