CLIENT / HEINEKEN
OLD MOUT KIWI CAMP
HOW WE GAVE BACK TO NATURE AT FESTIVALS
This year, the little camp with a big impact inspired festival-goers to do a bit of good for the planet, whilst enjoying their cider – all to save the endangered kiwi bird.
WE TURNED FESTIVAL-GOERS INTO KIWI HEROES.
We gave campers chances to do good – from signing up to save the kiwi to fun recycling tasks inside and outside the Camp. And when they joined in, we rewarded them with collectable iron-on patches and the chance of earning a one-of-a-kind, upcycled jacket by becoming an Ultimate Kiwi Hero.
The Camp won Best Brand Activation at the 2018 Festival Awards.