CLIENT / HEINEKEN

OLD MOUT KIWI CAMP

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Old Mout Kiwi Camp
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HOW WE GAVE BACK TO NATURE AT FESTIVALS

 

This year, the little camp with a big impact inspired festival-goers to do a bit of good for the planet, whilst enjoying their cider – all to save the endangered kiwi bird.

 

WE TURNED FESTIVAL-GOERS INTO KIWI HEROES.

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We gave campers chances to do good – from signing up to save the kiwi to fun recycling tasks inside and outside the Camp. And when they joined in, we rewarded them with collectable iron-on patches and the chance of earning a one-of-a-kind, upcycled jacket by becoming an Ultimate Kiwi Hero.

 

The Camp won Best Brand Activation at the 2018 Festival Awards.