CLIENT / HEINEKEN
OLD MOUT KIWI CAMP
HOW WE GAVE BACK TO NATURE AT FESTIVALS
This year, the little camp with a big impact inspired festival-goers to do a bit of good for the planet, whilst enjoying their cider – all to save the endangered kiwi bird.
WE TURNED FESTIVAL-GOERS INTO KIWI HEROES.
We gave campers chances to do good – from signing up to save the kiwi to fun recycling tasks inside and outside the Camp. And when they joined in, we rewarded them with collectable iron-on patches and the chance of earning a one-of-a-kind, upcycled jacket by becoming an Ultimate Kiwi Hero.
The Camp won Best Brand Activation at the 2018 Festival Awards.
{"items":["c9edec41-e321-49f2-a411-9a56ffbf9245","7c585d1f-efff-4d45-9772-b5c9df57c554","118ee838-fc77-443e-bc71-8bf3a5066e9a","8a8a7ba6-4858-4ee6-965a-fa275a5dcf3e","e988d9d1-cfcb-4beb-9feb-a5b562bdaaba","6d3765be-82bb-4ede-8218-4cee936b0080","438334c3-2ac9-11e9-a9ff-063f49e9a7e4","438449c5-2ac9-11e9-a9ff-063f49e9a7e4","438430c4-2ac9-11e9-a9ff-063f49e9a7e4","012836a4-8276-4c46-9b61-c55682ee785a","438488c9-2ac9-11e9-a9ff-063f49e9a7e4","4384af27-2ac9-11e9-a9ff-063f49e9a7e4","43850a67-2ac9-11e9-a9ff-063f49e9a7e4","4137e31d-ce01-4fb6-aeb8-72bd45ee5555"],"styles":{"groupSize":3,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":900,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1,2h,2v,3t,3b,3l,3r","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"0|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"expand","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(255,255,255,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":0,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_14","value":"rgba(171,171,171,0.4)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"futura-lt-w01-light","preset":"Heading-S","editorKey":"font_6","size":13,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 13px/1.4em futura-lt-w01-light,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"wfont_a8bc9e_80f8e7d923b84d55a8ae16195a3083df,wf_80f8e7d923b84d55a8ae16195,orig_gillsanslight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.4em wfont_a8bc9e_80f8e7d923b84d55a8ae16195a3083df,wf_80f8e7d923b84d55a8ae16195,orig_gillsanslight;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"arrowsColor":{"themeName":"color_15","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(0,0,0,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":0,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":870,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2560,"galleryHeight":870,"scrollBase":0}}