CLIENT / HEINEKEN

ORCHARD THIEVES

CREATING AWARENESS FOR ORCHARD THIEVES

Orchard Thieves had just gone through a rebrand and we were challenged with creating awareness and trial of the new look cider in pubs and bars across London.

 

WE SPONSORED A SERIES OF SUMMER SUNDAYS

 

Popping up at 10 top Youngs pubs in London, we offered consumers a Sunday to remember hosted by Youngs and Orchard Thieves.

 

As a focal part of the Summer Sunday's events, there were live perfomances by Old Dirty Brasstards, a 10-piece brass band who play covers of popular songs.

The events also included customer engagements such as dance-offs and social competitions for customers to be in with the chance of winning a variety of prizes from O.T merchandise to a Young’s Hotel stay!