CLIENT / ST. PANCRAS
A CHRISTMAS TO BETTER ALL OTHERS
Following the restrictions imposed in 2020, St. Pancras wanted to welcome people back to the festive shopping, dining, drinking experiences in station and to ensure that 2021 was a more memorable and enjoyable Christmas period.
SHOP, EAT, DRINK… AND SING!
And what better way to make it memorable than through music!
Christmas has always featured carols and the annual race to the Christmas number one spot. So, for this year’s celebratory campaign, we used those super-recognizable Christmas songs to talk to our audience about what St. Pancras has to offer. Inspiring a bit of ‘discovery’ and talkability as travellers began to see the collection of lyrics in and around the station.