CLIENT / ST. PANCRAS 

ST PANCRAS REOPENING

WE HELPED TRAVELLERS FEEL CONFIDENT AGAIN

From September 2020, St Pancras station were re-opening again for business with new safety measures in place post a period of closure due to Covid-19.

We were tasked with developing a campaign that generated awareness that the station was re-opening and ready to welcome everyone back, as well as communicate the safety measures in a fun but informative way.

DONE WITH 2020?

 

We developed a fun, tongue in cheek campaign to help visitors understand the new safety measures in place so that everyone can travel, eat, drink and shop within the station in confidence again. Rather than following the typical function safety set up we instead create a playful tone with both of copy and creative treatment. 

 

The campaign ran across in-station banners and billboards, digital banners and via HS1s social platforms.