CLIENT / ST PANCRAS
St PANCRAS REOPENING
HOW WE HELPED St. PANCRAS EMBRACE THE ‘NEW NORMAL’
From September 2020, St Pancras station were re-opening again for business with new safety measures in place post a period of closure due to Covid-19.
WE SHOWED CUSTOMERS THAT THERE IS LIGHT AT THE END OF THE TUNNEL
To generate awareness that the station was re-open and ready to welcome everyone back, we developed a fun, tongue in cheek campaign to help visitors understand the new safety measures in place so that everyone can travel, eat, drink and shop within the station in confidence again.
The campaign ran across in-station banners and billboards, digital banners and via HS1s social platforms.