CLIENT / ST. PANCRAS
RE-OPENING SERVICES POST- LOCKDOWN
We needed a campaign to communicate that St Pancras was once again back and re-open for business, from March 2021.
We needed to motivate consumers and give them confidence to travel again by train.
Motivate and give consumers the confidence to shop and dine in person again and remind them of the array of shops, restaurants and activity to enjoy there.
REDISCOVER THOSE SIMPLE PLEASURES
We developed a light-hearted campaign to help remind visitors of all the shops and services they’d been missing out on during lockdown and could enjoy once again, as part of their journey through St.Pancras.
The campaign ran across in-station banners and billboards,
digital banners and via HS1s social platforms.