CLIENT / HEINEKEN

STRONGBOW CARNEVIL

HOW WE OWNED HALLOWEEN

Halloween is no longer the domain of trick or treaters – it’s the second biggest party occasion of the year, and Strongbow has become the brand that invites everyone to join in.

WE EMBRACED THE STRANGE

We ditched the clichéd spooky tactics and celebrated something much more immersive, Strongbow CarnEvil. A world rooted in the strange and weird, it encouraged revellers to buy Strongbow and get dressed up for the the night of fancy dress.