CLIENT / THE BOBBY MOORE FUND

FOOTBALL SHIRT FRIDAY

UNITING FOOTBALL FANS TO BEAT BOWEL CANCER

Football Shirt Friday is a fun event set up by Cancer Research UK and The Bobby Moore Fund. After five years awareness was low. We needed to unite football fans and give them a reason to support it.

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JOIN TEAM BELIEVE

Tapping into the positive belief that football fans have that their teams can win against the odds, Team Believe asked you to donate £2 and wear your football shirt on April 26th if you believe we can beat Bowel Cancer. We smashed the fundraising target by over 1.5 times and with over 200,000 views of our film we raised awareness for Football Shirt Friday among the footballing community and beyond.