CLIENT / TRAVELOPIA
HOW WE REPOSITIONED TRAVELOPIA TAILORMADE’S FLAGSHIP BRANDS.
We were briefed to refresh and re-position all four of Travelopia’s flagship operators: Hayes & Jarvis, Citalia, Sovereign and Austravel.
The objective was to ensure that the brands remained relevant to consumers and could own the tailormade space.
WE SHOWED EXACTLY WHY TAVELOPIA IS THE RIGHT CHOICE.
To drive brand consideration and bookings we placed each individual brand at the heart of the creative work. And to showcase Travelopia’s heritage and expertise in the travel sector we utilised beautifully crafted typography and footage to breathe new life into the brands across AV, social and online.