CLIENT / WEETABIX
WEETABIX FRUIT PROMOTION
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HOW WE GAVE BORING BREAKFASTS A FRUITFUL IDEA
Our shoppers saw Weetabix as bland and couldn’t see why they shouldn’t just buy own label.
WE GAVE WEETABIX A FRESH, HEALTHY TWIST
The campaign used the Weetabuddies to demonstrate just how varied bix can be. We then gave shoppers the toppings they needed to get creative themselves with a £5 off fruit promotion with every pack.
It worked for shoppers because they could customise what they bought and where, thanks to a handy downloadable voucher. And it worked for supermarkets because shoppers repeatedly returned to their stores to restock their fruit.