CLIENT / WEETABIX
HOW WE TURNED IT UP FOR WEETABIX WITH FOOTBALL
Unlocking F&D in store is imperative to us driving ROS for Weetabix in 2021 and we knew we needed something that would stand out from the rest of the category, exciting both shoppers and their key customers.
WE CREATED THE ULTIMATE BRAND PARTNERSHIP
The Weetabix x FA partnership delivers on all levels - with shared brand values of inclusivity and looking after the nation, the two brands are a perfect fit.
We managed all liaisons with the 5 different FA organisations, creating the look & feel for the promotion and developing all activation plans to ensure that the partnership would deliver against Weetabix’s F&D objective.