CLIENT / WELCOME BREAK
CHANGING THE FACE OF SERVICE STATIONS.
With a standardised way of communicating to travellers, Welcome Break needed a campaign to cut through the forecourt noise and offer travellers a compelling offer. Our challenge was to encourage people to spend £10 at Welcome Break in order to get 10p off every litre of fuel.
FILL UP WHEN YOU FILL UP.
The existing spending habits of travellers meant that a £10 spend on sundries wasn’t a tall order, we simply created a campaign that asked travellers to refuel their vehicles whilst they we’re refuelling themselves.
The campaign used, bright bold colours and a dynamic typographic style to create cut through in a traditionally, ‘fuel-focused’ and ‘performance’ dominated comms style.